Sample project for demonstration. Replace with a real engagement and verified numbers.
Case study Sample project — replace with real work
Sample: Rebuilding Google Ads around pipeline, not clicks
Restructuring campaigns, feeding offline conversions back to Google and landing pages built for demo requests.
- Client
- Client Name (Sample)
- Industry
- SaaS
- Services
- Ads
- Engagement
- X months (sample)
Results
What changed
- Return on ad spend
- X.X×
- Cost per SQL
- -XX%
- Demo requests
- +XX%
The challenge
Campaigns were optimized for form fills that rarely became customers. Spend rose while pipeline stayed flat.
The objective
Optimize bidding for qualified pipeline and lower cost per sales-accepted lead.
Strategy
Consolidate campaigns by intent, import offline conversions from the CRM and match every ad group with a focused landing page.
Execution
- 01
Account restructure by intent
- 02
Offline conversion import
- 03
New demo landing pages
- 04
Negative keyword system
- 05
Budget pacing dashboard
Technology
- Google Ads
- GA4
- Google Tag Manager
- HubSpot
Before & after
Before
- Optimizing for any form fill
- One generic landing page
- No CRM feedback loop
After
- Bidding on qualified pipeline
- Intent-matched landing pages
- Closed-loop reporting
