Case study Sample project — replace with real work

Sample: Social content system for an education brand

A repeatable content engine across Instagram and YouTube, supported by paid amplification during admission season.

Client
Client Name (Sample)
Industry
Education
Services
Social
Engagement
X months (sample)
Sample: Social content system for an education brand

Results

What changed

Social enquiries
+XX%
Videos per month
XX
Engaged audience
+XX%

The challenge

Posting was irregular and generic. Social drove attention but very few admission enquiries.

The objective

Build a consistent content system that turns followers into counselling requests.

Strategy

Define content pillars around student questions, produce short-form video in batches, and retarget engaged viewers with counselling offers.

Execution

  1. 01

    Content pillars and calendar

  2. 02

    Batch video production

  3. 03

    Community management playbook

  4. 04

    Retargeting campaigns

  5. 05

    Monthly creative review

Technology

  • Meta Ads
  • Canva
  • Figma
  • GA4

Before & after

Before

  • Irregular posting
  • No content pillars
  • No retargeting

After

  • Planned monthly calendar
  • Clear content pillars
  • Always-on retargeting

Sample project for demonstration. Replace with a real engagement and verified numbers.

More work

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