Sample project for demonstration. Replace with a real engagement and verified numbers.
Case study Sample project — replace with real work
Sample: Social content system for an education brand
A repeatable content engine across Instagram and YouTube, supported by paid amplification during admission season.
- Client
- Client Name (Sample)
- Industry
- Education
- Services
- Social
- Engagement
- X months (sample)

Results
What changed
- Social enquiries
- +XX%
- Videos per month
- XX
- Engaged audience
- +XX%
The challenge
Posting was irregular and generic. Social drove attention but very few admission enquiries.
The objective
Build a consistent content system that turns followers into counselling requests.
Strategy
Define content pillars around student questions, produce short-form video in batches, and retarget engaged viewers with counselling offers.
Execution
- 01
Content pillars and calendar
- 02
Batch video production
- 03
Community management playbook
- 04
Retargeting campaigns
- 05
Monthly creative review
Technology
- Meta Ads
- Canva
- Figma
- GA4
Before & after
Before
- Irregular posting
- No content pillars
- No retargeting
After
- Planned monthly calendar
- Clear content pillars
- Always-on retargeting